All work
Advertising sound and music
Sound design and music for advertising — 35 spots across automotive, FMCG, apparel and tech.
Overview
Thirty-five commercials designed and mixed, among them spots for a Toyota vehicle, a Raymond apparel film, Pulmoloz, Rakstand and a run of product and lifestyle work.
The challenge
A thirty-second spot has no room to establish anything. The sound has to say where you are, how it feels and what the product is in the time it takes to read the title card.
Our approach
Design that works with the grade rather than against it, and music cut to the picture instead of picture cut to a track.
The result
Spots that have run as broadcast and online creative.
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